Nohutlu, Zeynep Didem, et al. "Customer cocreation experience in online communities: antecedents and outcomes." European journal of innovation management 25.2 (2022): 630-659.

This article explores the dynamics and impacts of customer cocreation experiences in online communities, particularly their effect on innovation processes. Utilizing a case study approach and in-depth interviews within a cocreation community established by a market research company, the study examines customer involvement in generating new ideas. It identifies that cocreation experiences can be amplified by fostering pragmatic, sociability, usability, and hedonic experiences, leading to more effective collaborative innovation. The research highlights the roles of community moderators and members, the importance of a group feeling, and the characteristics of a supportive online platform, alongside outlining the positive and negative outcomes of cocreation experiences. This case study offers valuable insights for businesses seeking to enhance community member participation in innovation through positive experiences.