Stankovic, Milan, Alexandre Passant, and Philippe Laublet. "Directing status messages to their audience in online communities." International Workshop on Coordination, Organizations, Institutions, and Norms in Agent Systems. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009.

This paper delves into the social web's facet of exchanging status messages, examining its implications through a qualitative user study. The study reveals challenges such as the "Gap of Understanding," "Lack of Significance," and privacy concerns, suggesting the importance of defining a status message's audience to mitigate these issues. It proposes leveraging Semantic Web technologies, including ontologies and rules, to more accurately direct status messages to their intended audiences. By using semantic descriptions of both messages and audiences, coupled with distributed user data, the paper outlines a potential system to enhance the relevance and privacy of status message sharing.