Wang, Chung-Yu, et al. "Quality dimensions in online communities influence purchase intentions." Management Decision 55.9 (2017): 1984-1998.

This paper investigates the impact of quality dimensions in independently owned online brand communities on purchase intentions, emphasizing the roles of uncertainty reduction and involvement. Utilizing a survey of 235 respondents, the study finds that both information quality and relationship quality within these communities effectively influence purchase intentions by reducing uncertainty. Additionally, it highlights that involvement positively moderates the relationship between uncertainty reduction and purchase intentions, offering new insights into how online brand communities drive consumer behavior.