Waterson, Patrick. "Motivation in online communities." Encyclopedia of virtual communities and technologies. IGI Global, 2006. 334-337.

This text explores the challenges of encouraging knowledge sharing within the domain of knowledge management, highlighting barriers such as lack of incentives, unsupportive organizational culture, and trust issues. It contrasts traditional organizational settings with the dynamics of online communities, where these challenges can be amplified by anonymity and physical separation. The discussion underscores the importance of fostering a conducive environment for knowledge exchange in both settings to enhance collaborative learning and innovation.