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Google's recent announcement to maintain third-party cookies in Chrome has left many marketers and community managers re-evaluating their strategies. While some see this as a win for the status quo, it's crucial to recognize that the digital landscape is still shifting towards a more privacy-conscious future. For online communities, this means that relying solely on third-party data for targeting and personalization will become increasingly unsustainable. Community managers need to leverage this period as an opportunity to strengthen first-party data strategies. Focus on building trust and fostering deeper connections with your community members to encourage them to …

AI is becoming more integrated into our lives, from helping with homework to even assisting in writing letters. But when does using AI cross the line from helpful to harmful? Recently, Google released an Olympic-related ad that stirred up quite a bit of controversy. The ad featured a father using AI to write a letter to an Olympic athlete on behalf of his daughter. Critics were quick to argue that the ad sent the wrong message, suggesting that AI should replace something as personal and creative as a child’s heartfelt words. This brings up an important question: Are we letting technology do too much for us, especially when it comes to creative tasks? Shouldn’t childr…

Have you used ChatGPT for SEO? Well, I have used ChatGPT for keyword research and I am quite impressed with the result. Instead of using a keyword tool, I ask ChatGPT to provide keywords, keyprase, or long tail search term on certain niche. From finding primary and secondary keywords to finding high CPC and low CPC keywords I use ChatGPT for keyword research and the result is amazing. Well, I don't trust the result 100 percent and I do cross check but most of the time there is accuracy.

Marketing means you promote your products, services, or business through a platform. Your marketing platform could be radio, television, internet, newspaper, etc. When marketing your products and services, or business in general, it is very important to choose the right platforms to reach your target audience effectively. For instance, if you want to market through radio, you need to use the proper radio station. If you want to market on the internet, you need to choose the appropriate online platform which could me social media, search engines, etc. This is where media segmentation comes in. Media segmentation means you identify the best media platform to market and adve…

No matter what line of profession or business you are in, having marketing skills help you to become successful. Let’s say you are a writer, if you are able to market yourself, you will earn better prospects. Let’s say you are a video creator, if you can market your videos to build audience, you become successful. Marketing is essential skill for all careers and profession, even so for making money online. Digital marketing offers great opportunities for income generation. Whether you want to build your career in marketing or market your products and services to earn better, the following tips will help you: Get certificates Enhance your skills by enrolling in v…

Some interesting thoughts that there will be more zero click searches, more long tail searches, and why discussion forums with our UGC driven expert discussion are uniquely positioned to win. https://searchengineland.com/future-seo-ai-powered-world-440023

Marketing does not mean just to put your product in front of your customers, you also need to generate sales. To generate sales, it is important to have a deep understanding of your customers. One of the easiest ways to understand your customers is by categorizing them and use effective approach tailored to persuade your customers to make them purchase. 1. Investors: These individuals view products as investments, they buy products that offer long term benefits. To persuade them, focus on highlighting the durability of your product. 2. Savers: Savers are driven by finding the best deal and saving as much money as possible. You can convince these buyers by emphas…

Customer segmentation is an important aspect of a marketing plan. Customer segmentation helps in understanding who your customers are, how to reach your customers, how to build a brand, and boosting sales. There are different categories for customer segmentation. 1. Geographical Segmentation: This involves knowing the location of your customers. 2. Demographic Segmentation: This involves understanding customers' age, gender, income, and more. 3. Psychographic Segmentation: This will let you learn about customers' lifestyle and interests. 4. Behavioral Segmentation: This involves understanding customers' spending habits and brand preferences. 5. Me…

Marketing means putting your products and services in front of your potential customers. However, before you start pushing your products and services to your customers, you should know where your customers are. In other words, you need to know your customers’ location. When you know your customers’ location only then you will be able to create a successful marketing campaign. It is important to know the location of your customers so that you can effectively tailor your marketing campaigns to reach your customers. Geographical segmentation means identifying the location of your customers. Here are some tips on how to perform geographical segmentation: 1. Find out wher…

What is Interaction to Next Paint (INP)? Google uses INP to assess your site’s overall responsiveness. If you click on a drop-down menu and there’s a delay with its opening, this latency shows poor responsiveness and relates to INP. If there are issues with INP, user experience suffers because the user may continue clicking on your site’s menu, waiting for a response. INP is the time it takes from the initial user interaction and when the next frame on the site is painted. https://searchengineland.com/optimizing-inp-interaction-to-next-paint-440017

You don’t have to spend money to join any affiliate program, yet you have an opportunity to make even a full time income. And the best part, you can earn without any ongoing work. However, what no one tells you is how difficult it is to generate sales. You try affiliate marketing for months, even years yet there might be no sales. Some people even go further and suggest you to run ads to generate sales. Well, you might be able to generate some sales through advertising, however, when you run ads, you spend money, and your ad spending might be higher than the commission you get from affiliate programs.

Do you follow any sort of forum feeds? Which method do you use?

Webinars are one of the fastest growing digital marketing trends. Here is a quick guide to launching your first webinar. Clarify your webinar's objectives and identify your target audience. Select a suitable webinar platform, such as Zoom, GoTo Webinar, or Google Meet. Create a comprehensive outline and design a presentation slide deck. Promote your webinar through various channels like email, social media, and your website. Set up registration pages, reminders, and follow-up emails for attendees. Test and prepare your audio, video, and technical setup to ensure a seamless webinar experience. Initiate the webinar, actively engag…

Some key takeaways: March 2024 core update is bigger than before, and multiple systems will be updated and released. "More complex than usual" Helpful content now part of core updates. Please make sure to refer to Google's guide to Creating helpful, reliable, people-first content Producing content at scale to boost search rankings - either with automation, people, or a combination -s against its guidelines The trick of buying expired domains and repurposing them them is now considered spam Parasite SEO is spam too: third-party sites host low-quality content provided by others to piggyback on the ranking power (eg. an education website pub…

Inspired by SearchEngineLand: https://searchengineland.com/link-building-win-fail-430176 "As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from quantity to quality, with a greater emphasis on acquiring high-quality, authoritative backlinks from relevant and trustworthy sources. This article explores 12 key dos and don’ts for successful link building, highlighting common mistakes to avoid and effective SEO strategies to employ. Fails: Common link building mistakes 1. Don’t: prioritize quantity over quality More is not better. Better is better. A focus pu…

A content pillar is a comprehensive topic or theme that serves as the foundation of your content strategy. It represents a key area of expertise for a brand or individual and underpins the creation of various pieces of content that relate back to this central theme. Content pillars are designed to provide value to the target audience, establishing authority and trust in a specific domain. Content pillars are not static; they evolve as your audience's interests shift, new trends emerge, and your business goals change. Therefore, maintaining and updating your content pillars is crucial for staying relevant and engaging to your audience. When is the r…

Do you send newsletters to your registered users? What mass email service do you use for sending your newsletters? How big is your email list? Do you just send newsletters about your site or do you also promote other products and services through your newsletters? Do you get a good conversion rate? Well, I tried and I failed because my list was very small, it did not even have 1000 emails.

Have you done video marketing for your website? Did you manage to bring users and traffic on your site through video marketing? Which video sharing site did you use for your video marketing campaign? Did you just promote for free or did you also boost your videos through ads? I have done video marketing for my sites on various sites but it did not help me to bring users and traffic.

Are you an inflluencer? Or you work with an influencer? Have you done influencer marketing? What platform did you choose for influencer marketing? Did you have a good conversion? What kind of products and services were you promoting through your influencer marketing campaigns? I have worked with Twitter influencer and managed to build sales and also traffic.

A self-hosted community has over 300,000 users registered over the years. I assume that at least 30% of email addresses are no more valid. It means I must manage e-mail bounces to proceed with bulk mails. I am going to switch from Google to Amazon SES/SNS. I have found two solutions: https://www.deschutesdesigngroup.com/portfolio-item/aws-simple-email-service-with-bounce-management/ https://ipb.silvesterwebdesigns.com/file/9-mail-bouncer/ Do you have experience with one or another? Which one would you recommend recognizing, marking and excluding bounced email addresses from the bulk mail recipients in IPS?

From the Digital MArketing Institute: It’s that time of year again! When our screens become a smorgasbord of Christmas ads which not only give us the festive feel as they tap into our emotions, but promote campaigns that use the best tactics of content marketing to get us spending. Think about it, why did you really buy that scarf for your great-aunt this year? You normally get her socks. Was it because she loves the color blue? Or was it the tiny dog wrapped in the scarf, lying in the arms of the hero that rescued him from the cold after getting lost in New York City that did it? You know, the Christmas ad that nearly had you in tears. We’ve all done it, b…

Lifestyle Marketing is a marketing method where marketers, businesses, and companies market a certain kind of lifestyle to their target audience rather than the product itself. You can see the best examples of Lifestyle Marketing in marketing campaigns of luxury brands. Luxury brands promote a posh lifestyle and the people who use these brands categorize themselves with the lifestyle represented by these brands. Not just with luxury brands, even for the products that are targeted towards the masses, Lifestyle Marketing is popular as the masses can relate to the lifestyle presented through the marketing campaigns.

Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more. Follow button in Google Search Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want to keep coming back to search for. The follow button allows searchers to essentially subscribe to topics where Google can show searchers content on that topic Article by …

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. Hidden gems. Google said these “hidden gems” are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. Google wants to highlight such content in its search results and search interfaces. Not a core or helpful content update. When Google initially announced the hidden gems ranking topic, it mentioned that it …

This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad[s] ever.” None of it actually happened. The videos were created for Maybelline by CGI artist Ian Padgham as part of his production company, Origiful. Padgham has worked with other brands like Burberry, Gucci, Jacquemus, and Château de Cérons on what he calls “FOOH” (pronounced faux) or fake out-of-home content. Brands like Adidas, Mattel, and Truff have also used CGI to create seemingly…