"The real value of on-line communities" by Armstrong and Hagel in the Harvard Business Review (1996) argues that online communities have economic and strategic value for businesses. They describe how online communities can provide a platform for knowledge sharing, customer feedback, and collaboration.
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Armstrong, A.; Hagel, J. (1996). "The real value of on-line communities". Harvard Business Review. 74 (3): 134–141.
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