This study examines how consumer and expert electronic word-of-mouth (eWOM) impact the perceived usefulness of information in third-party forums, with a focus on the moderating role of sense of belonging. Data collected from two forums in China reveals that both consumer and expert eWOM attributes significantly influence information usefulness perceptions. Additionally, sense of belonging plays a crucial role in shaping these relationships.
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Luo, Chuan, Xin Robert Luo, and Ranjit Bose. "Information usefulness in online third party forums." Computers in Human Behavior 85 (2018): 61-73.
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- JoelR
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