In "Personality in cyberspace: Personal web sites as media for personality expressions and impressions", Marcus et al. analyze the ways in which individuals use personal websites to express their personalities and make impressions on others. They find that individuals use various design elements, such as color schemes and photographs, to communicate aspects of their identities to visitors.
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Marcus, Bernd; Machilek, Franz; Schütz, Astrid (2006). "Personality in cyberspace: Personal web sites as media for personality expressions and impressions". Journal of Personality and Social Psychology. 90 (6): 1014–1031. doi:10.1037/0022-3514.90.6.1014. PMID 16784349.
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