Matzat (2010) examines the challenges of sociability in online communities and suggests integrating online communication with offline interaction to reduce these issues. The research highlights the potential benefits of incorporating face-to-face interactions in fostering stronger connections and engagement within digital communities. Keywords: sociability, online communities, offline interaction.
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Matzat, Uwe. "Reducing Problems of Sociability in Online Communities: Integrating Online Communication with Offline Interaction". American Behavioral Scientist. 2010. pp. 1170–1193
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