This paper explores the influence of social dynamics on user participation in online discussion forums. It proposes a mechanism, TABI (Thread Allocation Based on Influence), designed to maximize forum participation by strategically displaying forum threads to users. The study formally defines the participation maximization problem as a special case of social welfare maximization, emphasizing the challenge of NP-hardness for generic algorithms. Through extensive experiments using real-world forum data, TABI consistently outperforms other algorithms, highlighting its effectiveness in leveraging social influence to boost user engagement.
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Sun, Tao, et al. "Participation maximization based on social influence in online discussion forums." Proceedings of the International AAAI Conference on Web and Social Media. Vol. 5. No. 1. 2011.
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