Tse, Michael SC, and Maleen Z. Gong. "Online communities and commercialization of Chinese internet literature." Journal of Internet Commerce 11.2 (2012): 100-116.

The article explores the significant impact of online communities on the development and commercialization of Chinese Internet Literature (CIL). It highlights how these communities enhance the publication process, improve the experiences of authors and readers, contribute to the market's growth, and create new business opportunities. The case study underscores the crucial role of online communities beyond merely serving as platforms for new product development, emphasizing their contribution to the broader commercialization of CIL.